Condiment giant Heinz made a bold move this week when it instigated a contest that could bring Mayochup to the American market.
Heinz will consider bringing the product American shores if a certain amount of Americans voice their approval.
It’s a brilliant marketing strategy, a way to test the market at the cost of a tweet.
Mayochup is a confluence of Mayonnaise, and Ketchup, the company believes that millions of people mix the two condiments already, so why not capitalize on it. .
Mayochup is currently only available in the Middle East, but if 500,000 Americans say yes, then it could appear at your local grocery store sooner then later.
Would you buy Mayochup?
Let us know!