The B stands for burgers.
After days of rampant speculation, the pancake makers have announced that the official acronym will transition from IHOP, to IHOB.
It will stand alone as one of the more intriguing moments in american consumer history.
The name change is for a limited time according to the company, but it seems more like a test run than anything else.
The move to a burger friendly joint is pretty awesome stuff, but can a business famous for pancakes really roll out burgers that are any different from the run of the mill product?
I am literally here right now!! they do look delicious 😋 pic.twitter.com/aEspnuzqfU
— Lidia S (@lidiaisabell) June 11, 2018
Remains to be seen, but the internet had a conniption when this was announced, so if anything, the marketing campaign is off to a blazing start.
The jury is still out on the burgers however.